Perpetually Devastated

At a Glance

Perpetually Devastated's brand is intentionally monochrome — pure white paper, warm near-black ink, with hierarchy carried entirely by type and space. One face (Gotu) handles brand identity in display use; a humanist sans (Work Sans) handles body text. No bold, no italic in display work; emphasis comes from case, size, and position.

Palette

White #FFFFFF · Warm near-black #1A1815

Display face

Gotu — semantic.typography.family.display

Body face

Work Sans — semantic.typography.family.body

Mono face

JetBrains Mono — semantic.typography.family.mono

Display tracking

0.3em on all all-caps treatments

Spacing

Base-4, 12 steps (0 · 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96 · 128 · 192 px)

Print bridge

$extensions.com.perpetuallydevastated.print on brand color tokens

Authority

Parker Bolden (brand) · Negar Vali (creative) · Tyler Straub (tech)

Color

Two semantic colors map onto two primitive colors. Photography contributes warmth and material in any consumed context — woods, brass, terracotta, ceramics — but the token system itself encodes only paper and ink. Anything beyond these is a brand-identity decision pending Parker's approval.

Typography

Three faces in the brand system, all SIL OFL (free, self-hostable). Plus Hightower held as a print-only secondary for pieces that follow the 2026 lookbook's typesetting. Display uses 0.3em tracking; body uses normal tracking. No italic or bold appears in display register — Gotu ships Regular-only on purpose.

Applied roles

--semantic-color-foreground-text: #1a1815;
--semantic-typography-tracking-display: 0.3em;
--primitive-space-7: 48px;
--primitive-typography-family-brand: Gotu;

Spacing

Base-4 ladder, twelve steps. Conservative — the lookbook visibly uses four or five distinct rhythms; the scale will be trimmed or extended once website layouts exist. Tokens are dimension objects ({value: N, unit: "px"} in DTCG v1) that emit as CSS pixel strings.

Print Bridge

Print-specific data (CMYK, Pantone, substrate, RAL, vinyl codes) lives under the namespaced DTCG $extensions key, com.perpetuallydevastated.print. Values are starting points marked needs press proof until a vendor confirms them on a real job. Pantone matches are never computed — only suggested.

primitive.color.ink:
  $extensions.com.perpetuallydevastated.print:
    cmyk:
      c: 0   m: 0   y: 0   k: 100
      notes: "K-only starting point; rich-black variant TBD pending press proof."
    pantone:
      suggestion: "Black 6 C"
      notes: "Suggestion only — verify physically at the print vendor."

primitive.color.paper:
  $extensions.com.perpetuallydevastated.print:
    substrate: "uncoated white stock — specifics TBD per print job"
    notes: "No ink. Substrate is the medium. Verify with print vendor at job time."

Token Index

Every token in the system, populated at load from the live CSS custom properties. This table is the machine-readable surface of this page — an agent reading the HTML can extract every name → value mapping here without needing to parse tokens/pd-tokens.json directly.

Sources

Where things live in this repo. The token JSON is the source of truth — every other artifact derives from it.

Source

tokens/pd-tokens.json

Build

npm run build → build/css/pd-tokens.css · build/json/pd-tokens.flat.json

Live demo

preview/index.html — system applied to PD's typographic register

Briefing

CLAUDE.md — operating brief for agents and humans

Decision trail

FINDINGS.md — evidence and reasoning

Reference materials

reference/ — 2026 lookbook PDF, font note, typography panel screenshot